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Influence – The Psychology of Persuasion (Revised Edition) by Robert B. Cialdini, Ph.D. - Paperback
$6.00
A groundbreaking bestseller in psychology, marketing, and human behavior, Influence reveals the six universal principles behind why people say yes — and how to ethically apply them. Dr. Robert Cialdini breaks down the science of persuasion through real-world research, timeless examples, and unforgettable stories. Essential reading for marketers, entrepreneurs, leaders, and anyone who wants to understand how decisions are shaped — and how influence really works.